A little bit about me
I was born and raised in Toronto, Canada and relocated to Alexandria, Virginia a couple of years ago with my wife after DOMA was overturned. My wife is a wildlife ecologist with over a decade of experience working on international wildlife conservation in Mozambique. She's taught me everything I know about quantitative research and time management, and continues to inspire me with her work. Together, we travel as often as we can to visit friends and explore the world, and—when we're both at home—we frequent Virginia wine country to enjoy the view while wine tasting. I've contemplated becoming a sommelier at some point in my life and we have a dream of retiring in a vineyard, surrounded by nature. When you reflect on it, have you ever met an unhappy person in wine country? And, as the expression goes, "wine doesn't grow in ugly places."
I was the first in my family to go to college and I consider myself a lifelong learner, whether through life experience or continued higher education. I've worked as a soccer referee, customer service representative at Blockbuster and HMV, resident assistant (RA), back shop attendant at a private golf course, ESL teacher in South Korea, administrative assistant, graphic designer, barista, shift supervisor, music blogger, composer agent, music licensing agent, cultural policy researcher, communications strategist, user experience designer, and now—a service experience designer. Over the years, I've learned how to make an excellent latte and a curated playlist of composer cues for a dramatic series; develop a viral social media marketing campaign and draft formal comments for the CRTC on behalf of independent artists and labels; design a user-friendly Android app with material design patterns and components, and conduct ethnographic research to gather meaningful insights about a community. Since my time at Capital One and the acquisition of Adaptive Path, I've sought out training opportunities and workshops on visual storytelling, experience mapping, and service blueprinting to strengthen my skills in design strategy and service design. I've always been willing to learn and try new things, but I've come to realize that my most fulfilling work involves: relationship building, research, storytelling, leadership, problem solving, critical thinking, mentoring and helping others, and public speaking.
My path to a career in design has undoubtedly been circuitous, but the field has evolved to embrace a diverse range of education and experience, and I’m excited about our potential to make a difference in this world through design. Ultimately, I care about helping people and believe that design offers a set of methods and tools to help us create the change we wish to see in the world. It's empowering and democratizing, and will hopefully enable us all to contribute to a more sustainable future for both people and the planet. Most recently, my career interests have evolved to include a focus on systems oriented service design.
I recently started a new educational pursuit to obtain my doctorate of design (DDes) in transition design at Carnegie Mellon University. Transition design recognizes the need for systems-level thinking and participatory design to effectively create solutions that will lead to more sustainable futures. Over the course of the next three years, I hope to deepen my understanding of human happiness and motivation, organization design, performance management, impact metrics and the economics of happiness; co-create new ways to evaluate, measure, and share success; and generate resources for individuals, communities, and organizations to facilitate human-centered change.
I currently lead the service design team at Fannie Mae in Washington, D.C. and am helping to establish their new in-house design capability. In addition to my work in design, I'm also really passionate about strengthening the connection between higher education and industry, and have been heavily involved in campus recruiting, mentoring and public speaking.
Further reading, listening, and viewing
Jacquelyn is a tireless advocate of human needs and excels at bringing human-centered design solutions to complex, multi-stakeholder service systems. She currently leads the service design team at Fannie Mae in Washington, D.C. and is helping to establish their new in-house design capability.
Leveraging her education in critical theory, cultural policy, critical technology studies, and—at present—transition design, Jacquelyn approaches problem solving with a thoughtful and open mind to welcome new insights, ideas, and opportunities for collaboration with experts, stakeholders, and diverse research populations. Her professional background in cultural policy, business management, and communications strategy also lends itself to her interest in the emerging field of systemic design.
“Systemic design is distinguished from service or experience design in terms of scale, social complexity and integration – it is concerned with higher order systems that that entail multiple subsystems. By integrating systems thinking and its methods, systemic design brings human-centered design to complex, multi-stakeholder service systems. It adapts from known design competencies – form and process reasoning, social and generative research methods, and sketching and visualization practices – to describe, map, propose and reconfigure complex services and systems.” — Systemic Design Research Network
Jacquelyn has spent the past eight years working as an experience designer on digital projects for financial services, government contracting, music, film, broadcasting, higher education, and content marketing. Her early work includes brand identity design, responsive Web design, UI design for Web applications, and user research. More recently, she has been engaged in design thinking strategy, workshop facilitation, service design leadership, mobile app design for iOS and Android, the co-creation of a new design development program for entry-level designers, and measuring financial well-being. Jacquelyn has attended workshops on systemic design, visual storytelling, experience mapping, and service blueprinting to further her skills in service design, design strategy, and storytelling.
She is currently working on her Doctorate of Design (DDes) in Transition Design at Carnegie Mellon University. Transition design recognizes the need for systems-level thinking and participatory design to effectively create solutions that will lead to more sustainable futures. Over the course of the next three years, she hopes to deepen her understanding of human happiness and motivation, business organization design and management, and the economics of happiness; co-create new ways to evaluate, measure, and discuss success; and generate resources for individuals, communities, and organizations to facilitate human-centered change.
In addition to her work in design, Jacquelyn is also really passionate about strengthening the connection between higher education and industry, and has been heavily involved in campus recruiting, mentoring, and public speaking.
Jacquelyn graduated with an Honors B.A. in Communication Studies (Summa Cum Laude) from York University with a focus on cultural policy and critical technology studies, and a B.A. in English from the University of Guelph.